Murray "the K" Kaufman (1922-1982) was a prominent American disc jockey and music promoter, best known for his influential role in the rock and roll scene during the 1960s. Primarily associated with the genre of rock music, Kaufman gained fame through his radio broadcasts and concert promotions, particularly in New York City. He hosted "The Murray the K Show," which aired on WINS radio and later on television, where he introduced listeners to emerging rock acts. Kaufman was instrumental in popularizing groups like The Beatles, The Rolling Stones, and The Beach Boys, often dubbed "the Fifth Beatle" for his close association with them. His concerts, known as "Murray the K's Big Shows," showcased various artists and helped launch the careers of many. Kaufman's impact on music extended beyond his broadcasting career; he was pivotal in the development of the "teen scene" and helped shape the landscape of rock music during a transformative era. His enthusiastic promotion of new music and artists left a lasting legacy in the industry, influencing subsequent generations of DJs and music promoters.